That 2005 book The Game – in which 'investigative reporter' Neil Strauss chronicled his undercover findings from the so-called seduction community – became their bible, getting into the New York Times bestseller list after just two months.Ī load of "lads" studied* The Game* intensely, a thousand think pieces were written about it, but we could all take some solace from the fact that when PUAs first started crossing over into the mainstream, their ambassadors were men who dressed like magicians and lived in Hollywood mansions, with names like ‘Mystery’. Pick-Up Artists, guys who are committed to studying, sharing and applying the art of pick-up – sometimes known as PUA for short – have been around since forever.
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